About
About Us and Our Mission
About
About Us
We live a "Wake - Work - Win" lifestyle. But we also like to laugh. Whether we are at the firehouse or at home, every day is an opportunity to get after it and get better. So we train accordingly, but we also take breaks from the grind to enjoy the camaraderie of the firehouse kitchen table.
We live a "Wake - Work - Win" lifestyle. But we also like to laugh. Whether we are at the firehouse or at home, every day is an opportunity to get after it and get better. So we train accordingly, but we also take breaks from the grind to enjoy the camaraderie of the firehouse kitchen table.
About The Standard
In 2017, after reaching a sizable audience on social media, we started a podcast called Lead Yourself. The show quickly held its place in the top 10% of all podcasts. And after two best-selling books, leadership coaching, an apparel line, and over 1 million downloads of the podcast, it became clear that the show resonated outside of the fire service. Our podcast and brand focuses on fitness, family, and anything that makes us better, but we don't like to take ourselves too seriously either, so we occasionally bring the firehouse kitchen table and its humor on to the show as well.
In 2017, after reaching a sizable audience on social media, we started a podcast called Lead Yourself. The show quickly held its place in the top 10% of all podcasts. And after two best-selling books, leadership coaching, an apparel line, and over 1 million downloads of the podcast, it became clear that the show resonated outside of the fire service. Our podcast and brand focuses on fitness, family, and anything that makes us better, but we don't like to take ourselves too seriously either, so we occasionally bring the firehouse kitchen table and its humor on to the show as well.
Our Mission
We don’t want to see anyone ever lower their standards. We are about holding the bar high even when others attempt to bring it down. We want you to wake, work, and win every single day.
We don’t want to see anyone ever lower their standards. We are about holding the bar high even when others attempt to bring it down. We want you to wake, work, and win every single day.
Craig Stalowy
Tom Johnson
